With a huge social media following and lots of glowing Lulus reviews, this online ladies’ fashion store makes a speciality of Insta-prepared stylish dresses in addition to on-trend clothing basics and accessories. From its beginning, as a boutique keeps in the small city of Chico, California, Lulus has grown into an e-fashion phenomenon, with an annual global income topping $300m.
But with its high inventory turnover and decreased mid-fee range, does Lulus stay up to its image as a luxurious boutique fashion brand? Exploring their variety as well as coming across just what their clients think, we step interior Lulus virtual dressing room to find out.
About Lulus
The Lulus fashion brand was founded as a vintage boutique in 1996 by mother and daughter business partners Debra Cannon and Colleen Winter. Choosing to set up a vintage apparel shop over a café became a sound business choice for the pair, as 25 years later, their imaginative and prescient for a unique fashion store has grown into a web fashion retail achievement.
Originally called Lulus Fashion Lounge, their first shop turned into based in Chico, California, where their headquarters continue to be these days. However, it changed into a commercial enterprise decision made in 2008 to shut their ‘bricks and mortar keep and flow their whole fashion operations online, which took the Lulus idea into a whole new – and phenomenally a hit – course.
Dropping the ‘Vintage’ to become definitely ‘Lulus’, the commercial enterprise approach evolved to provide handy, less expensive fashion with a lux twist on ‘fast fashion for the discerning twenty-something. The brand also advanced a specific reputation for prom dresses, unique clothing, and bridal put-ons, although the developing variety now includes more edgy fashion in addition to shoes and add-ons. They also inventory limited items of other brands, which include Free People, Vera Moda, and Dr. Martens.
Social media and Instagram savvy, the business enterprise has additionally maximized its online presence, flexing its virtual advertising information to attain its audience, gaining plenty of fashion media insurance and wonderful Lulus reviews along the manner.
Pros
- Their variety caters to ‘real girls’, with an awesome variety of sizes and styles
- Easy to use internet site that has lots of content, advice, and inspiration
- Affordable, respectable satisfactory clothing with fashion-forward styling
- Departments include bridal, holiday, and party so you can filter right down to what you want
- Offers some right promotions with financial savings of at least 10% plus as much as 70% off sale items
- Online style and bridal put on concierge provider
- Free delivery on all US orders over $150
- Option for Klarna installment payments for US customers
Cons
- Some of their basic styles are more highly priced than different ‘fast fashion outlets
- You simplest have 10 days after asking for a return to qualify without cost returns
- Items returned after the 10 days’ free duration will be charged $7
- In a few Lulus reviews, clients report that the sizes run at the smaller facet
Lulus Clothing Reviews
Moving on from the history of the Lulus fashion brand, permit’s take a look at its contemporary range, such as some of its quality-selling collections in our Lulus clothing reviews:
Lulus Dresses
If you may summarize the attraction of the Lulus brand into just one fashion piece, it has to be it Get Dressed series. Lulus dresses are always amongst their bestsellers, and for range, charge, and a fitness sprinkle of va-va-voom, it’s clean to look at why.
Their dress collection instructions interest from the first web page, with body-con contours, luxe-looking fabrics, and covetable catwalk glamour. And the rate tags – Lulus clothes begin from much less than $40 – will fulfil even the budget-aware fashionista. You can discover your subsequent gorgeous promenade get dressed here!
But it’s no longer all about excessive-octane partying, as there are masses of normal pieces, which include relaxed knitted attire, sophisticated maxis, and adorable skater styles. Plus, with ordinary Lulus sales discounts, keep at the right time, and you may snatch yourself a celebration-geared-up bargain.
When it comes to online purchasing for your next Lulus dress, the internet site is easy and easy to use, with all of the right filters to slim down your search. You also can refine by using length and charge to reduce your shopping time. The sizes are available in a first-rate variety too, from XXS to XXL, although you may discover that not all of the attire includes the full range of sizes and, as customer reviews suggest that the sizes can run a bit small, you need to make sure of your right match. Another plus is if you discover your best dress is bought out, you can choose to join the ready listing to be first in line when it is again in inventory.
Lulus Rompers & Jumpsuits
With the glamour of party clothes plus a complicated twist that works for both day and night, a romper or jumpsuit is a wardrobe should-have. And with Lulus excellent choice, there’s no want to be without. Starting from around $40 for a daylight-hours playsuit, the range is going up to over $100 for full-on velvet gorgeousness.
Lulus rompers are also a terrific-cosy manner to spend lazy days at home, with quick lengths in addition to tender fabrics and lengthy or short sleeves to create a cute weekend appearance that can also take you to the seaside or sightseeing on holiday.
We particularly love the category, ‘horny jumpsuits’, which offers a variety that looks excessive-end, but you may pay extra for the threat to show heads. Strapless, one-shoulder, backless, or wrap with an exquisite-sexy deep plunge, there are plenty of styles to select from. Although reviewers do report the leg lengths tend to run lengthy, you may also want to do your very own alterations as there’s no alternative for normal or quick.
Lulus Denim
The ultimate cloth wardrobe staple, denim in no way is going out of fashion, and Lulus understands what its clients want concerning their denim and denim add-ons. There’s a cute selection of denim, in all cuts, from narrow to boyfriend and wide-leg, and the variety of coloration washes is right too.
Ripped and frayed denim does appear to be the fashion order of the day, however, if you do want to move a bit more denim-smart, there’s sufficient desire to keep you happy. The range isn’t simply confined to jeans, as you can pick out skirts, jackets, shorts, and add-ons to go for a complete denim overload. Another neat function of the Lulus denim segment is its fit finder, in which you input your top and weight to be encouraged high-quality size in shape.
Lulus Sweaters
In one of its smaller collections, the selection of Lulus sweaters is greater restricted than its other clothing ranges, however, there’s sufficient to choose from, although the colouration selections are a bit muted. But there’s sufficient for you to locate an everyday sweater to group with denim as well as more tailored knitwear to smarten up a casual appearance. What we do like about Lulus sweaters is that maximum may be placed inside the washing machine or are effortlessly hand-washed, without dropping their form.
With fees ranging from around $30 to $one hundred ten and with some bargains to be had from their sales, a sweater from this online fashion brand is a good manner to dip your toe in the Lulus clothing world.
Lulus Shoes
Lulus shoes are the completing touches to a web buying session with this brand, and instead of being an afterthought, their shoe collection (launched in 2018) is shopping for satisfaction in its very own right. There are masses to select from, from day pumps to sky-high heels and sexy long boots. You get 14 extraordinary shoe and boot classes to choose from, with their bridal wear a selected stand-out.
As properly as Lulus’ special leather shoe variety, they also inventory other shoe brands, which include Free People, Dr. Martens, and Betsey Johnson, for a brought fashion side. The shoe sizes available range from five to 12, and you can add yourself to a want listing if your favourite style has sold out.
Lulus Reviews from Customers
Scanning Lulus very own website, their product review facility is well-used, with, as expected, many fantastic Lulus clothing reviews praising the variety. Notable positives include comfort and match, fee, and colour preference. However, some of the extra ‘positive’ feedback highlights that you could want to go a length up and that some of the products don’t appear like the promotional pics. They changed into little review comments about the purchasing experience or customer service.
For balance, we also checked out external review websites inclusive of Trustpilot. Listing more than 3500 Lulus reviews, the brand scores first-rate from 73% of reviewers, ensuing in the very last four.2 out of 5. However, 18% of customers do give Lulus a much less than common rating.
Top feedback for the brand includes an extremely good website, proper customer service, the fashion network sense, the super best of clothes on provide, and the selection of sizes.
“The gown I ordered changed into lovely and the fabric became of top-notch exceptional”, “I love Lulus, they’re my go-to transport web page. Beautiful garments, low-cost prices”, “They are constantly so beneficial and will cross the extra mile that will help you.”
Looking at the greater negative reviews, pricing, a complicated returns system, troubles with sizing and sluggish shipment appear like the most unusual issues. But what encourages faith in the brand is the response using the corporation itself. You will often find a response from the Lulus customer service crew to queries and much less than ideal reviews, and they also actively are looking for feedback with a committed customer service e-mail cope on their website.
Sign Up for Lulus
To get the satisfactory Lulus shopping revel, you can join up to get hold of their e-newsletters in addition to updates through textual content. And for your trouble, you may be rewarded with 15% off your next Lulus order.
You also can create your very own online Lulus account, which makes buying less difficult and additionally offers you admission to unique offers and unique invites to sales and promotions.
Where to Buy Lulus
Other than the online store, Nordstrom, which sells some of Lulus collections, the overall Lulus range can handiest be sold via its website. The Lulus website also functions some exclusives which can’t be offered elsewhere. You also can have a bodily Lulus buying at its outlet shop in Chico, California.
Lulus Shipping and Return Policy
When it involves Lulus transport, you get free ground transport, so all US orders over $50, which includes Hawaii and Alaska. When it involves processing and delivering your order, it commonly takes two to three operating days, although you can choose two-day and next-day shipping for an extra rate. Or simply wait a bit and revel in the loose transport. The trendy Lulus shipping expenses are indexed on their website, along with shipping to remote places, and you can also track your parcel online.
Lulus go-back coverage is a touch extra complicated. Yes, you get loose return transport on orders placed within the US, however, handiest if you return your items within 10 days of transport.
To instigate your Lulus returns system, you need to log into your Lulus account and request a returns label. As long as the label is postmarked within 10 days of the original delivery, your return might be free. Alternatively, you have up to 30 days to go back your Lulus items, for which you’ll be charged a flat $7 return rate.
For Lulus returns out of doors of the United States, you get a 45-day window to send again your goods at your postage value, which cannot be refunded. All Lulus returns ought to be unworn, with tags intact and authentic packaging.
Lulus Promotions & Discounts
Lulus runs regular promotions and discounts off their variety and seasonal unique gives and flash income. The middle gives encompasses:
Free US transport on all orders over $50
15% off whilst you sign up for his or her emails
Refer a pal scheme – your buddy receives $20 off their first order, and also you get a $20 cut price for every referred buddy who spends $50 or extra
Receive $10 whilst you a buy gift card with a value of at least $50
Lulus is likewise presently walking each day ‘spin to win’ offer on their internet site, wherein you may win 50% off your shopping, although you do need a Lulus account to go into.
Contact Lulus
Lulus has a totally handy customer service operation, with multiple ways to get in contact. First to focus on is the informative FAQ section on their website, which, for trendy inquiries, has to be the first port of call as you are likely to get the answer you are looking for.
For individual inquiries, you could pick out online chat (which also consists of style recommendations), e-mail ([email protected]), or textual content. You can also call the customer service line at 1 (866) 918-5858, even though it’s critical to note they whilst they provide a seven-day carrier, the call and text hours are restricted to five am-to 7 pm, Monday to Friday, and 7 am – four pm at weekends.
Alternatively, you may write to Lulus directly at 195 Humboldt Avenue, Chico, CA 95928.
Lulus Reviews: Editors’ Verdict
While many might also see Lulus as every other example of fast fashion, some key matters set this dynamic clothing brand apart. It pitches itself as a luxury brand at a less expensive rate factor, and this indicates it’s now not the cheapest in the marketplace. It also uses its facts analytical and digital information to recognize exactly what its clients are buying and strives to give them extra of what they want. And, although its goal market is the fashion-conscious twenty-something, the brand has enough variety in styles and design to offer something for maximum ladies.
When taking the numerous Lulus reviews into account, there are also several loves for this brand, specifically its unique occasion, bridal, and bridesmaid stages, which offer a touch of style, respectable excellent, and plenty of alternatives, specifically in case you are on a budget. But for its everyday put-on, they might do extra to make their designs certainly stand out in an already crowded low-cost fashion marketplace.
Lulus FAQ
Is Lulus reputable?
Yes, Lulus is official and is registered as an authentic company, with the usage of business-widespread encryption and authentication generation to ensure relaxed and guarded online payments.
Not simplest that, but this mounted store is also an online fashion success story. Their tackle handy, covetable clothing for ladies has hit a nerve with many buyers globally, resulting in a global annual income of over $300m.
How long does Lulus take to ship?
This relies upon the delivery vacation spot. For orders within the US (consisting of Alaska and Hawaii), Lulus shows that it may take between 2-3 days for order processing and shipment. You can also choose one and two-day shipping for a further cost. International orders will take longer.
How to wash Lulus?
With a wide range of clothing in various fabrics, there may be no person single piece of guidance in terms of a way to wash Lulus. When buying your item, the website shows the garment care you need to realize, whether or not this is gadget wash, hand wash, or dry smooth.
Is Lulus fast fashion?
With its high quantity of online sales and weekly stock turnover, it’s comprehensible that Lulus has attracted the label of ‘fast fashion. Yet, ask the agency, and it sees itself as more of a luxurious, covetable brand.
Lulus is open approximately its slick use of virtual and social media to generate income. However, what might also set Lulus other from the extra express fast fashion online retailers is its data-driven approach because of this it tailors its stock to satisfy the call for its first-class-promoting volume gadgets.
Their internet site also explains its supply chain technique and dedication to handiest using relied on suppliers and moral hard work practices. However, there are no reachable statistics on its environmental or sustainability pledges or practices. So, to answer the question – is Lulus fast fashion? – we assume there is more work for the employer to do.
